In this article, you will get tips for how to:
• Clarify your definition of success
• Define what good looks like for your business
• Explore how to make goal attainment a habit
Author: Hannah Bratterud
For more than two decades, I have been developing and refining my approach to designing exceptional employee experiences. My training in organizational psychology combined with extensive work experience in multiple industries across the U.S. has proven to me that the key to achieving real differentiation in the marketplace is putting people first in business.
MANAGE your book of business
In this article, you will get ideas for how to:
• Mirror the buyer’s journey
• Manage your sales funnel
• Treat sales as a team sport
DELIVER exceptional service
In this article, you will learn more about how to:
• Build trust
• Discover your customers’ experience
• Exceed rather than meet expectations
OFFER to make the deal
In this article, you will learn more about:
• Recognizing the value of objections
• Considering important factors for successful negotiation
• Practicing the art of asking, a.k.a. “closing”
SOLVE real problems
In this article, you will learn ideas for how to:
• Focus on solving real problems for real people: alleviating pain
• Align your approach to the customer’s strategic goals
• Present solutions that fully align to resolve pain
ENGAGE decision makers
In this article, you will get tips for how to:
• Stay focused on value
• Formulate engaging questions
• Develop strategies for telling your story
Matters of Perspective: 2020
Reality is a matter of perspective. The cool thing about getting older is that you gain more of it. Through the examples from my own “then” and “now” reality, learn how a change of perspective can change everything!
Quit crying (part II)
In this article, you will learn three specific, brain-friendly strategies for effective emotional self-regulation:
• Labeling
• Reappraisal
• Expectation management
CONNECT with authenticity and purpose
In this article, you will get ideas for how to:
• Identify and reach out to decision makers
• Practice your elevator pitch
• Schedule discovery meetings
Quit crying (part I)
This article focuses on how the brain processes emotion, and includes strategies for emotional management:
• The two brain systems
• Disarming an emotional hijack
• Strategies for regulating emotion