In this article, you will get tips for how to:
• Clarify your definition of success
• Define what good looks like for your business
• Explore how to make goal attainment a habit
MANAGE your book of business
In this article, you will get ideas for how to:
• Mirror the buyer’s journey
• Manage your sales funnel
• Treat sales as a team sport
DELIVER exceptional service
In this article, you will learn more about how to:
• Build trust
• Discover your customers’ experience
• Exceed rather than meet expectations
OFFER to make the deal
In this article, you will learn more about:
• Recognizing the value of objections
• Considering important factors for successful negotiation
• Practicing the art of asking, a.k.a. “closing”
SOLVE real problems
In this article, you will learn ideas for how to:
• Focus on solving real problems for real people: alleviating pain
• Align your approach to the customer’s strategic goals
• Present solutions that fully align to resolve pain
ENGAGE decision makers
In this article, you will get tips for how to:
• Stay focused on value
• Formulate engaging questions
• Develop strategies for telling your story
CONNECT with authenticity and purpose
In this article, you will get ideas for how to:
• Identify and reach out to decision makers
• Practice your elevator pitch
• Schedule discovery meetings
PRIORITIZE for faster sales results
In this article, you will learn tips for how to:
• Identify the market you serve, and your ideal customers
• Review the tools that help you run your sales business effectively
• Create a list of prospects to kick off your outbound sales campaign